I decided to make a checklist to ensure i do enough research and planning throughout the project. This is becasue i often get excited by th product and plough on ahead with that, rather then developing the concept as i know i should.
Checklist
Research and Planning pages:
1. TA Profile (1)
2. Lifestyle and Health problems of TA (1)
3. Concept Page (1)
4. Branding and Logo for Campaign (2)
5. Branding and Logo for One Step 21 (2)
6. Primary research (2)
7. Representation (2)
8. Typography Page (1)
9. Colour Page (1)
10. Key art (1)
11. Name and Slogan for campaign (1)
12. Study of Similar Campaigns (2)
13. Study C+C’s of Product choices (3-4)
14. Branding and Logo for my campaign. (2)
15. Analysis of first Product.(4)
16. Analysis of Second Product. (4)
17. Analysis of types of advertising (2)
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